|Step 1: Reach-out
Create a webpage: be prepared to update it every week.
Build a membership email database: Review every contact point with
your members. Add the website address to every card, newsletter,
letterhead, and publication. On the website and on every form, ask the
members for their email address.
Send a weekly email to the email database: Create a one page
executive summary newsletter to be sent once a week. Write one paragraph on
each topic and link each back to the complete story on your website. The
members can choose which topics interest them. Even if only 10% of your
membership have email, you will still be able to generate value and revenue.